Transforming a Global Advisory Brand
As trusted advisors to international businesses and governments, Saviday needed a brand repositioning that truly reflected their expertise, dynamic approach, and unwavering commitment to delivering large-scale projects. The challenge was to create a modern and distinctive identity that embodied their knowledge-driven, “can-do” attitude while ensuring a timeless, trusted foundation for their brand.
Deep Thinking
We developed a comprehensive design system that centred on clean, circular forms and a vibrant, custom-mixed sage green palette. This choice introduced a fresh, modern relevance to the brand while incorporating classic typefaces to maintain a sense of timelessness and trust.
Colour & Shape Theory: Thoughtful application of colour and shape was integral to this brand evolution. The custom sage green and its complementary darker tone create a dynamic yet calming gradient. This palette conveys authority and professionalism while being visually restful, establishing an approachable yet confident identity.
Unified Aesthetic: The colour palette extends into image grading, ensuring consistency across all visual elements. A circular motif, derived from the geometric nature of the logo, underpins the brand’s visual language. Overlapping circles and arcs subtly reference Venn diagrams -a nod to Saviday’s work in marketing, demographics, and societal research – tying the design directly to their expertise.
Results That Reflect Expertise and Vision
To bring the new brand to life, we rolled out a cohesive identity across multiple platforms, ensuring every interaction with Saviday’s audience reflected their core values and professionalism:
Brand Identity: Redesigned logo, typography, and colour system to reflect modernity and trust.
Visual Assets: Customised stock photography and video assets aligned with the new brand.
Digital Presence: A lead-generating website designed for seamless user experience and conversion. Check out the website: Saviday.com
Presentation Materials: Styled PowerPoint templates and polished social media branding to maintain consistency and professionalism.
Saviday’s reimagined brand now resonates with its diverse audience, effectively balancing modern relevance with timeless trust. The cohesive visual identity reinforces their authority while making a confident, approachable statement to businesses and governments worldwide.
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