Since 1774
One of the greatest brand challenges in some years came from Friends School, Lisburn. A well respected and prestigious grammar school that dates back 250 years, yet masterfully balances the old and the new in a forward looking brand persona.
With careful consideration of colours derived from the traditions of the school, an entire brand system was developed that supports an extensive website, printed and social media, that enjoys a consistent strong brand image.
The school’s Quaker heritage meant that the message of their outstanding performance should not be communicated in an overt way, but rather rely on the sophistication of the brand development and visual identity.
Roll-out
Communications from many schools are more ‘ad-hoc’ in nature, often being produced in-house. The professionalism seen in the friends brand comes from the continued relationship with ICON. From frequent social media posts to larger projects such as events and a printed prospectus, the brand image is maintained.
Brand Engagement.
In some cases this is literally true, The school raises funds through events and with bespoke merchandise. Parents and supporters are becoming even more aligned with the brand by wearing the designs and school colours.
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