How to write a rebranding brief

Are you ready to embark on a rebranding adventure? We’ll help guide you through the process of writing a rebranding brief, without it being too daunting.

Define Your Vision: Start by clarifying your rebranding goals and vision. What do you want to achieve with this rebrand? Are you aiming for a fresh, modern look or a complete overhaul of your brand identity? Clearly outline your objectives, target audience, and desired brand personality.

Assess Your Current Brand: Take a good, hard look at your current brand. Evaluate its strengths, weaknesses and areas for improvement. Do some market research – analyse competitor branding strategies and identify what sets your brand apart. This knowledge will be invaluable as you craft your rebranding brief.

Set Clear Guidelines: Establish clear guidelines and expectations for the rebranding process. Specify the deliverables you expect, such as logo redesign, visual identity updates, website revamp or messaging changes. Be clear about timelines, budget and any other constraints that may impact the project.

Communication is Key: Clearly communicate your brand’s story, values, and unique selling propositions to our team. Share any specific design preferences, colour schemes or inspirations you have in mind. The more information you provide, the better equipped the team will be to bring your rebranding vision to life.

Measure Success: Define how you will measure the success of your rebranding efforts. Whether it’s increased brand recognition, customer engagement or revenue growth, establish key performance indicators (KPIs) to track the impact of your rebrand. This will help you gauge the effectiveness of the rebranding initiative and make any necessary adjustments along the way.

Writing a rebranding brief may seem like a scary task, but with these steps, you’re well on your way to crafting a roadmap for success.